The Pharma and Biotech Healthcare market has been an ever-changing industry in terms of the type of biopharmaceutical products innovated and launched, evolving from management of chronic diseases in the 1990s to the expansive marketing of generic drugs, to now moving onto personalized therapies. To increase the success rate of biopharmaceutical product launch, one has to keep in mind to meet drug commercial and clinical parameters i.e. the biopharmaceutical product launch should add value to payers, patients, and physicians. However, to define the partnership and see its effect, the company needs to build a roadmap where pharma commercial planning and biopharmaceutica...
