Aiming to flourish in the pharmaceutical marketplace, it’s crucial to stay up to date with all the developments in one’s industry and every industry aspect that can affect one’s business. Furthermore, firms compete fiercely to keep their pipelines strong in the face of rapid innovation, changing patient needs, and patent expiration. Therefore, in such a dynamic environment, keeping a constant eye on the competition is imperative. However, effective pharma competitive intelligence must be extremely comprehensive, reliable, and tailored to meet the needs of the specific organization.
A pharmaceutical competitive intelligence program's primary objectives are to help t...
