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Pharmaceutical companies will disclose the price of medicines in television advertisements to consumers. The step is taken up by the Trump administration to control rampant spending on drugs. A major change taken up by Health and Human Services Secretary, Alex Azar and drafted as a new federal rule, drug manufacturers are asked to reveal the list price of a 30-day supply of any drug that is covered through Medicare and Medicaid and costs more than USD 35 a month in ads. This creates a commotion between the pharmaceutical industry and an HHS secretary. Whereas some health policy researchers are cynical regarding revealing of drug prices in television ads, because that w...